The Need

In 2015, investment in healthcare start-ups saw significant growth to $6 Billion dollars globally, a trend expected to continue well into the future. Most great ideas originate from teams that are passionate about making a difference and if they are lucky to find investors with equal enthusiasm. For the successful few rewards can be outstanding, but the vast majority (over 70%) fall away quickly without ever having sold a single unit or service contract. 

The common problem is that most founder-investor partnerships possess limited knowledge of the workings of their local health economies. This results in high levels of failure that could have been predicted, prevented or pivoted from much earlier, saving significant time, money and relationships. 

 Why do products and services fail? 

• They are created without identifying a market need first: o engaging users, providers, commissioners and knowledge specialists 

• Founding team lacks skills, experience and/or connectivity 

• Poor understanding of the health economics and stakeholder map 

• Failure to understand and engage with procurement, governance and politics 

• Lack of evidence and understanding of how value is measured 

• The time to get to market is drastically underestimated

We will work with you to minimise risks and improve your chances of success